You're a crafter who's decided to offer your art to the world, perhaps following the advice of impressed friends and family. Maybe there's something in you that aspires to entrepreneurship. You've acquired licenses, business entities, and space. What you need now is something to tell the world who you are and what you have to offer, and all before you ever open your mouth or write a description.
The Importance of Logos
Logos aren't just a picture in a notice or framed on a gigantic billboard anymore. If you thought your small crafting business logo would only find space on a business card or in that outdated phone book that may still show up on your doorstep from time to time, think again and pick up your phone. Logos cover most phone screens, reaching out from business apps large and small and literally telling you which buttons to push.
Logos show up on Facebook, Instagram, and even Pinterest. They're not just on your product labels, they're on craft fair banners and mailers and coupons. Keep an eye on your browser bar the next time you're scoping out suppliers. Chances are, some version of their business logo rests next to the web address as a favicon.
Branding the Small Craft Business
It's clear that logos are pretty important. A logo is a part of your brand, which is a complex idea. A brand is who you are as a business, a show of your intent and personal aesthetic. There are many concepts that go into branding, but your logo needs to portray them all in one small, digestible bite.
Some things to consider:
Who buys the type of product you make? What type of design might grab their attention and make them want to find out more?
What is the personality of your business? Conservative, fun, snarky, maybe even risqué?
What sets you apart from the other crafters? Are your designs original? Is it your wit or choice of materials or even your lifestyle that sells your product?
You're a crafter, a professional creator. You want what you create to make its way into the world. A logo as defined and crafty as you puts your business face in the minds of the right people and sticks.